You can also add a Facebook Pixel event directly to your forms, surveys and calendars. This pixel will then fire upon a submission of the form, survey or calendar. This is a default event that registers with Facebook as 'Submit Application' for a Form or Survey Submission and 'Schedule' for a Calendar Submission
What you'll need:
Your Facebook Pixel ID
Part 1: Form Pixel
Step 1: Navigate to the Form Builder --> Select Your Form --> Click Options --> Input your Pixel ID into the Pixel Section --> Integrate Form --> Save
Part 2: Survey Pixel
Step 1: Navigate to the Survey Builder --> Select Your Form --> Click Options --> Input your Pixel ID
into the Pixel Section --> Integrate Survey --> Save
Part 3: Calendar Pixel
Step 1: Settings --> Calendar --> Edit Calendar (Pencil Icon) --> Input your Pixel ID into the Calendar --> Save